Minggu, 24 Januari 2010
the use of marketing mix in product launch
Introduction
Ganesa Purple Chip is one kind of home industries especially in Pacet, Mojokerto. Ganesa Purple Chip focuses in producing purple chip. Firstly, as the traditional food from Mojokerto, this products can be used as a gift from the trip to Pacet, Mojokerto. After seeing the sales improvement of Ganesa Purple Chip, this company has a purpose to increase the sales not only is in Pacet, but also outside of Mojokerto.
Ganesa Purple Chip needs a strategy to fulfill the consumer need and wants, and also to get sales profit/margin. It is related with the marketing strategy that will be used by the company, it is a part of marketing mix or “four Ps”.
Based on the good marketing strategy, Ganesa Purple Chip should be in the balance of the target market and its products. To make the consumer fell satisfied, Ganesa Purple Chip should make the good products with the good quality and has to well adjust with the market segmentation of the company.
Product
The first element of Marketing Mix is product. To make the consumers feel satisfied, Ganesa Purple Chip has to produce a good quality of Purple Chip. So, I identify the product elements, they are brand (name of the product), quality of services, physical qualities.
Ganesa Purple Chip is the brand name of this product. I choose this name because it is easy to remember and simple. The second element is quality of services, this products can be used as the gift from the trip to Pacet, Mojokerto and as the snack at free time. Talking about physical qualities, this products have many kinds of Purple Chips. They are banana chips, cassava chips, and sweet potatoes chips. So, the consumers have choice to choose the taste that they like.
Price
Talking about pricing, Ganesa Purple Chips uses the penetration pricing to get the market share of this products. Besides, Ganesa Purple Chips also uses promotional pricing. For buying at least 5 packs, the consumers will get 1 pack free. Ganesa Purple Chips should consider the product life cycle of this products, because sometimes the consumers feel bored with this products and to ensure that its pricing remains competitive.
Place
Place refers to how I can distribute this products, so the consumers will be easier to get the products. Besides, it is related with the strategy of distribution. I use three level structure, it is producer – retailer – consumer.
Talking about Customers Purchasing Behaviors and Pattern of this products, the Consumer wants the different taste of Cassava Chips. So, Ganesa Purple Chips makes the many kinds of Cassava Chips. Besides, this products can be used as the snack in the free time, so as the producer I should have the strategy to make the consumer enjoy the chips which is easy to bring and has the simple packaging.
Promotion
Promotion is how I can persuade the consumer to choose my products and to make the consumer will be interested. I have to choose the best promotional stategies that reflect the lifestyle of its consumer. So, to promote this products I use pull strategy. I use blog, internet (website), brochure, and name card.
The Summary
Ganesa Purple Chip is one kind of home industries especially in Pacet, Mojokerto. Ganesa Purple Chip focuses in producing purple chip. Firstly, as the traditional food from Mojokerto, this products can be used as a gift from the trip to Pacet, Mojokerto. After seeing the sales improvement of Ganesa Purple Chip, this company has a purpose to increase the sales not only is in Pacet, but also outside of Mojokerto.
Ganesa Purple Chips uses the penetration pricing to get the market share of this products. Besides, Ganesa Purple Chips also uses promotional pricing. For buying at least 5 packs, the consumers will get 1 pack free. I use three level structure, it is producer – retailer – consumer as the strategy of distribution of my these products.
Talking about promotion, I use pull strategy such as blog, brochure, and name card. I hope with this strategy the consumers easier to get information about these products, and try to buy it.
Kamis, 03 Desember 2009
Introduction
Ganesa Purple Chip is one kind of home industry especially in Pacet, Mojokerto. Ganesa Purple Chip focus in producing purple chip. Firstly, as the traditional food from Mojokerto, this products can be used as a gift from the trip to Pacet, Mojokerto. After see the sales improvement of Ganesa Purple Chip, this company have a purpose to increase the sales not only is in Pacet, but also is in outside of Mojokerto.
Ganesa Puple Chip need a strategy to fulfill the consumer need and wants, and also to get sales profit/margin. It is related with the marketing strategy that will be used by the company, it is include of marketing mix or “four Ps”.
Based on the good marketing strategy, Ganesa Purple Chip should be in the balance of the target market and its products. To make the consumer fell satisfied, Ganesa Purple Chip should make the good products with the good quality and have to well adjust with the market segmentation of the company.
Minggu, 27 September 2009
purple chips
Do you ever see a purple chips? and do you know how it taste??
if you could never try it, you can buy in "adie purple chips"
purple chips is a food product is very good. and purple chips with a delicious taste you can only buy in “adie chips purple shop”, purple chips are the traditional foods of the city mojokerto-Indonesia, if you want to order, you can contact:
phone : 085655225552
email : adiezou@yahoo.com
